PROMOTIONALWEAR.GR

The brand

THIS IS
OUR
WORLD

Η TH Clothes είναι ένα brand που ανήκει στην Organizações Biscana, με έδρα στην κεντρική περιοχή της Πορτογαλίας, και πιο συγκεκριμένα στη Batalha. Ξεκίνησε την πορεία της το 2006 και εμφανίστηκε στην αγορά με έναν σαφή στόχο: να καλύψει την ανάγκη για πιστοποιημένα ποιοτικά προϊόντα σε δίκαιες τιμές. Τα χρόνια που ακολούθησαν, και συγκεκριμένα μεταξύ 2010 και 2015, σηματοδότησαν εκθετική ανάπτυξη της μάρκας στην πορτογαλική αγορά, ως αποτέλεσμα της σταθερής δέσμευσης για ανάπτυξη νέων προϊόντων με προστιθέμενη αξία για τους πελάτες της, καθώς και της διεθνοποίησης της μάρκας, η οποία πλέον εκπροσωπείται σε 26 χώρες.

Mission

TH Clothes is committed to offering customers a strong and up-to-date collection, maintaining the quality standards for which it was established in the national market, honoring the weight of tradition and building lasting relationships with customers, employees and suppliers.

Vision

Contribute to the expansion and dissemination of a 100% Portuguese brand in international markets. To be the first Portuguese brand specialized in promotional clothing to succeed in the international market.

Brand Strategy

TH Clothes wants to project an image of quality, design and competitiveness, maintaining the integrity that defines it and structuring relationships with our customers. Our challenge is to publicize TH Clothes in order to export the brand as a lifestyle.

Philosophy and Values

TH Clothes' philosophy is work, done with passion and dedication. At the company, preserving the values of rigor and quality is the basis that sustains all the steps we take. We promote teamwork, commitment and responsibility. At TH Clothes, all elements are important and fundamental for us to achieve our objective.

History

In 1998, Mauro Silva founded Biscana, the company that owns the TH Clothes brand. Founded as Organizações Biscana – Comércio e Representações Unipessoal, Lda., the company has established itself as a signicant player in the industry. Since its inception, Biscana has been dedicated to offering quality products, style, and elegance to its customers. Biscana’s journey is a testament to Mauro Silva’s visionary entrepreneurship and the success achieved through his passion and hard work.

Founded in 2006, the TH Clothes brand was driven by a clear and distinctive goal: to meet the demand for quality-certified products. Since its inception, the brand has endeavored to all this gap by ensuring that each piece of TH Clothes is manufactured to the highest standards of quality. It quickly gained recognition for its dedication to providing stylish and durable clothing without compromising affordability. TH Clothes is driven by a commitment to other products that exceed customer expectations, providing style, comfort, and confidence.

During the period from 2010 to 2015, the brand experienced exponential growth in the Portuguese market, driven by the introduction of innovative new products. Its international expansion strategy into 12 European countries also played a key role in this success. The ability to offer creative and high-quality solutions won over consumers, solidifying the brand’s position in the national market. By expanding beyond borders, the brand managed to increase its visibility and gain the trust of customers in various markets. This openness to new geographies allowed the brand to reach a diverse audience, further enhancing its reputation as a benchmark in the industry.

Since 2016, our brand has distinguished itself for its pioneering position in the market, driven by a constant pursuit of innovative design and development of state-of-the-art products. We believe that innovation is the key element to meet the ever-evolving needs of our customers. With pride, we have launched 37 new products, each representing a new approach, a creative solution, and a way to exceed expectations. This dedication to innovation enables us to offer our customers products that are unique, surprising, and aligned with the latest trends.

In the year 2017, the brand focused on three fundamental pillars to consolidate its position in the market. The first pillar involved the development of new products, aiming to offer customers innovative solutions aligned with their ever-evolving needs. The second pillar was based on increasing stock levels, ensuring greater product availability and a more efficient response to market demand. Lastly, the brand committed to expanding distribution, aiming to reach new markets and capture an international customer base. With this focused and solid strategy, the brand strengthened its presence and established itself as a key player in the sector, earning the trust and loyalty of consumers in Portugal and beyond.

In 2018, TH Clothes took significant steps to strengthen its presence in the market. Firstly, the brand increased its stock, ensuring greater product availability to meet the growing demand from customers. Additionally, TH Clothes expanded its range of colors by introducing five new items that brought even more variety and options to consumers. However, the brand’s commitment to social responsibility was also evident. TH Clothes demonstrated its dedication to improving working conditions in production factories, reflecting the brand’s concern for ensuring an ethical and sustainable supply chain. With all these initiatives, TH Clothes consolidated its reputation as a trusted brand that prioritizes product quality and the well-being of everyone involved in the production process.

TH CLOTHES takes pride in being present in 21 countries, represented by local distributors in each of them. This international expansion is a reflection of the brand’s success and acceptance in different markets. By partnering with local distributors, TH CLOTHES offers personalized service tailored to the needs of each region. This approach allows the brand to stay updated with local trends and ensure that its products reach customers quickly and efficiently.

TH CLOTHES remains focused on sustainable practices and reducing environmental impact, always aiming for a more responsible future. In 2025, we remain committed to improving our processes and adopting materials and solutions that are more respectful of the planet. The brand works to optimise resources, reduce waste and implement approaches that make sense for both the environment and our consumers. This commitment is part of our ongoing evolution. It’s not a trend, it’s a direction. TH CLOTHES continues to invest in sustainable improvements and encourage more conscious choices, reinforcing the importance of aligning fashion with environmental responsibility in a realistic and coherent way.

In 2021, TH CLOTHES achieved significant milestones by strategically optimizing the layout of our warehouse, thereby improving operational eficiency. We successfully launched channels on YouTube and LinkedIn, expanding our online presence and strengthening connection with customers and partners. Additionally, we reinforced our line of exclusive brand products and implemented substantial improvements in our catalog and point-of-sale (POS) system, providing a superior shopping experience for our customers.

In 2022, TH Clothes implemented a more ecient logistics system using intelligent software to optimize storage and distribution processes. This measure resulted in greater agility and accuracy in delivering products to consumers. TH Clothes also invested in innovation and introduced new products and colors, bringing an even more diverse range to its customers. The company strengthened its presence on major social media platforms, engaging with the audience and enabling more direct and interactive communication. These initiatives demonstrate the brand’s commitment to staying ahead of market trends.

During the year 2023, in addition to launching several distinctive products, the brand shifted its strategy towards a premium positioning. This change was evidenced by the new design of the catalog and a strong investment in new communication channels. There was a signicant improvement in our website, reecting our commitment to further strengthen our connection with our target audience. New items and colors were introduced across the entire product range, including the sports line for adults and children.

In 2024, we reached significant milestones that strengthen our market position and our ability to serve customers exceptionally. We reinforced our premium positioning with the launch of a new, more efficient and intuitive website designed to deliver an improved user experience. In addition In addition, we have expanded our offering with the introduction of 17 new articles across the 2024 catalogue, including four new colors and five new items in the sports line, some available in versions for children. These additions not only broaden our product range but also reinforce our commitment to provide quality and innovation in every detail. We are excited about the future and ready to continue leading the market with excellence and dedication to our customers.

In 2025, we strengthened the collection, the structure, and our international presence. We introduced 18 new items, including a capsule collection fully produced in Portugal, making the offering more complete and diverse. Additionally, we improved existing items with technical material adjustments to increase their quality and durability. Our catalogue was redesigned with a new layout developed for professional use. As part of our international expansion strategy, we participated in six international trade fairs, increasing brand awareness across Europe.

Values

Humility

It is the quality of those who act with simplicity, a characteristic of people who know how to assume their responsibilities, without arrogance, arrogance or arrogance.

Seriousness

We act on our own initiative, with corporate responsibility, and we fight for our goals with determination.

Honesty

In the products we place on the market, guaranteeing the trust of partners and consumers.

Responsibility

We act prudently and responsibly for the benefit of society and the environment.